The goal of the PSAs is to influence the behavioural pattern of the general electoral public during the upcoming Parliamentary elections in Armenia in April 2017.
The PSAs will feature people from all walks of life including well-known artists from the entertainment industry, who will deliver the message of hope and empowerment to a society that has lost hope in fair elections and once again remind people that they need to be in charge of their future. The PSAs will deliver one or several of the following key messages:
Every vote matters & every vote can make a change; voting is an essential duty of each citizen who cares about the future of his/her country. Taking electoral bribes and selling voices is a moral crime, that has a direct effect on the prosperity of the country’s future.